​Last Updated​: 2025-12-12 ​
Effective Date​: 2025-12-12 ​
Version​: 1.0

Home Guru ("we," "our," or "us") is operated by Perfect Pixel (Wuhan) Technology Co., ​​​Ltd​​. We are committed to protecting your privacy. This policy explains how we collect, use, and disclose your personal data when you use the Home Guru mobile application on iOS and Android (the "Service").

By using the Service, you agree to this Privacy Policy and our Terms of Service. If you do not agree, please do not use the Service.

Table of Contents

1. Definitions and Key Terms
2. Information We Collect
3. How We Use Your Information
4. Legal Basis for Processing (GDPR)
5. How We Share Your Information
6. Your Privacy Rights
7. International Data Transfers
8. Data Retention
9. Security Measures
10. Children’s Privacy
11. Third-Party Services and SDKs
12. Cookies and Tracking Technologies
13. Changes to This Privacy Policy
14. Contact Us and Complaints
15. Region-Specific Disclosures
16. Additional Information

1. Definitions and Key Terms

• ​Cookie​: Small data file stored on your device to remember preferences and provide analytics.
• ​Personal Data​: Any information that identifies or can identify an individual (e.g., name, phone number, email, device IDs, IP address).
• ​Service​: The Home Guru mobile application and related services.
• ​Third-Party Service​: External providers (e.g., payment, analytics, cloud) integrated into the Service.
• ​You​: The individual using Home Guru.

2. Information We Collect

2.1 Information You Provide

• ​Account​: Phone number (required), email (optional), nickname, avatar, optional bio.
• ​Design Content​: Room photos you upload or capture, design descriptions, reference images, design parameters (room type, style, colors, preferences).
• ​Payments​: Transaction ID, order details, amount, product type. Payment method details are processed by payment providers; we do not store full card numbers.

2.2 Information Collected Automatically

• ​Device​: Model, brand, OS version, language, time zone, device identifiers (e.g., IDFA/GAID), IP address.
• ​Usage​: Features used, designs created/saved/shared, in-app browsing, searches, interaction events, session duration.
• ​Technical/Logs​: Crash reports, error logs, performance metrics, network type and quality.

2.3 Device Sensors (for Camera Features)

• Camera and photo library access to upload/capture/save images.
• Gyroscope/accelerometer for orientation and stability.
• Sensor data is processed locally and not transmitted.

2.4 Information from Third Parties

• ​**Social login (if enabled)**​: Profile info (name, email, avatar) from the chosen provider.
• ​Payment processor​: Payment confirmation and status (Apple In-App Purchase).

2.5 Image Handling

• Photos are transmitted securely for AI processing to generate renderings.
• Images are encrypted in transit; if not saved, they are deleted within ​90 days​.

3. How We Use Your Information

• Provide and improve AI design services and renderings.
• Authenticate your account and manage subscriptions/purchases.
• Save and sync your design projects.
• Communicate service updates and respond to support requests.
• Analyze usage to improve performance and develop new features.
• Train and optimize AI models using de-identified and encrypted data.
• Prevent fraud, ensure security, and comply with legal obligations.
• With consent, send marketing communications (you can opt out anytime).

4. Legal Basis for Processing (GDPR)

• ​Contract Performance​: Delivering the AI design services you request.
• ​Legitimate Interest​: Service improvement, security, fraud prevention, analytics (balanced against your rights).
• ​Legal Obligation​: Tax, accounting, and compliance requirements.
• ​Consent​: Marketing, social sharing, optional permissions (camera/photos), and any optional data uses. You may withdraw consent at any time.

5. How We Share Your Information

We do not sell your personal data. We may share with:

5.1 Service Providers

• ​Cloud Hosting & Compute​: Store account and design data on Alibaba Cloud.
  • Provider: Alibaba Cloud — https://www.alibabacloud.com/help/en/legal-notices/privacy-policy
• ​Payments​: Process in-app purchases (Apple In-App Purchase only).
  • Provider: Apple In-App Purchase — https://www.apple.com/legal/privacy/
• ​AI Processing​: AI renderings processed within our Alibaba Cloud environment; not shared with third parties.
• ​Customer Support​: Email-based support (support@wanmeixiaingsu.cn); no additional support SDK.

Providers are bound by contract to use data only for specified purposes and to protect it appropriately.

5.4 Legal and Safety

To comply with law, enforce terms, protect rights/safety, prevent fraud/security incidents, or respond to lawful requests.

5.5 Business Transfers

In a merger, acquisition, or asset sale, your data may transfer to the successor, which must honor this Policy or obtain consent.

6. Your Privacy Rights

6.1 For All Users

• Access, correct, delete, and export your data.
• How: In-app (Profile > Settings > Privacy Rights) or email ​support@wanmeixiaingsu.cn​. Response within 30 days.

6.2 EEA/UK/Switzerland (GDPR)

• Restrict processing; object to legitimate interest processing; data portability; withdraw consent; lodge a complaint with a DPA.
• Contact: ​support@wanmeixiaingsu.cn​.

6.3 California (CCPA/CPRA)

• Know, delete, correct, and limit use of sensitive data; non-discrimination; opt-out of sale (we do not sell).
• How: Email ​support@wanmeixiaingsu.cn. Response within 45 days (may extend to 90 with notice).

6.4 Account Deletion

• In-app: Profile > Settings > Account > Delete Account, or email ​support@wanmeixiaingsu.cn​.
• Deletion occurs within ​30 days​; some records may be retained as required by law (e.g., transactions).

6.5 Memorialized Accounts

• Next of kin may request memorialization or deletion with proof (relationship + death certificate). Contact ​support@wanmeixiaingsu.cn​.

7. International Data Transfers

• Data may be processed in China and other locations where we or our providers operate (primarily Alibaba Cloud data centers).
• For EEA/UK/Switzerland: We use Standard Contractual Clauses and other safeguards (encryption, vendor contracts, audits).
• You may request details of transfer safeguards at ​support@wanmeixiaingsu.cn.

8. Data Retention

• Account data: While the account is active; after deletion retained 1 year for support/compliance.
• Design projects: Until you delete them or delete your account.
• Payment records: 7 years (tax/legal).
• Logs: ​180 days​.
• Marketing data: Until you opt out or after 3 years of inactivity.
• After expiry, data is deleted or anonymized unless law requires longer retention.

9. Security Measures

• Encryption in transit (TLS) and at rest; secure key management.
• Access control (RBAC), MFA for admin access, regular audits.
• Firewalls, intrusion detection, vulnerability scanning, and patching.
• 24/7 monitoring and incident response procedures.
• Employee training, confidentiality agreements, vendor security reviews.
• Breach notification: We will notify affected users and authorities as required (GDPR: within 72 hours of awareness for notifiable breaches).
• You should use strong passwords, keep your device updated, and report suspicious activity to ​support@wanmeixiaingsu.cn​.

10. Children’s Privacy

• Intended for users 13+ (or 16+ in EEA).
• We do not knowingly collect data from children under the applicable age.
• Parents/guardians: Contact support@wanmeixiaingsu.cn if a child has provided data; we will delete it.

11. Third-Party Services and SDKs

Below are common SDKs/services; include only those actually used and keep updated.

Payments

• Apple ​​In-App Purchase – https://www.apple.com/legal/privacy/

Authentication / Social Login (if enabled)

• Sign in with Apple – https://www.apple.com/legal/privacy/

Analytics & Performance

• No third-party analytics SDKs are integrated at this time.

Cloud Infrastructure

• Alibaba Cloud — https://www.alibabacloud.com/help/en/legal-notices/privacy-policy

AI / ML

• AI processing is performed within our Alibaba Cloud environment and not shared with third parties.

Push Notifications

• Apple ​​Push​​ Notification Service (iOS) – https://www.apple.com/legal/privacy/

Customer Support

• Email support: support@wanmeixiaingsu.cn

Permissions can be managed in device settings (iOS: Settings > Home Guru). Denying permissions may limit certain features but core app use remains available.

12. Cookies and Tracking Technologies

• ​Essential cookies/​​​local storage​: Login, security, preferences.
• Analytics​​​ cookies/SDKs​: Usage and performance insights.
• ​Advertising IDs (IDFA/​​​GAID​​**)**​: For ads/attribution if applicable; you can reset/limit in device settings.
• ​Do Not Track​: No industry standard; we honor choices via device/app settings and opt-outs.
• Manage preferences: In-app (Settings > Privacy > Tracking) or device settings; or email ​**support@wanmeixiaingsu.cn**​.

13. Changes to This Privacy Policy

• We may update this Policy; the "Last Updated" date will change.
• We will notify you via in-app notice/push/email for material changes.
• Continued use after updates means acceptance. For material changes, we may request your explicit consent.
• Current policy is available in-app.

14. Contact Us and Complaints

• Unified email (privacy/support/security): support@wanmeixiaingsu.cn
• Response target: within 15 business days (up to 30 for complex requests).

​Complaints​:

• EEA/UK: Contact your local DPA (see https://edpb.europa.eu/board/members_en).
• California: Contact the CA Attorney General (https://oag.ca.gov/).
• Others: Contact your local authority.

15. Region-Specific Disclosures

15.1 California (CCPA/CPRA)

• Categories collected (past 12 months): identifiers, commercial data, internet activity, geolocation (approx. via IP), photos you upload, inferences (design/style preferences).
• Sources: You, automatic collection, third parties (login, payments).
• Business purposes: Provide/improve services, personalize, process payments, support, security, legal.
• Sharing: Service providers, advisors, authorities (when required).
• Sale: We do not sell personal information; none sold in past 12 months.
• Sensitive data: Photos/biometric-in-photo; used only to provide services.

15.2 Nevada

• We do not sell personal information. Contact support@wanmeixiaingsu.cn for inquiries.

15.3 EEA/UK/Switzerland

• Legal bases: See Section 4.
• Transfers: See Section 7 (SCCs and safeguards).

15.4 Brazil (LGPD)

• Legal bases: Consent, contract, legal obligation, legitimate interest.
• Rights: Access, correction, deletion, portability, anonymization, revoke consent.
• Contact: ​support@wanmeixiaingsu.cn​.

15.5 Canada

• Consent-based processing; access and correction rights.
• Contact: ​support@wanmeixiaingsu.cn​.

15.6 Australia

• Overseas disclosure: Data may be processed in China and other regions where Alibaba Cloud operates.
• Complaints: OAIC (www.oaic.gov.au).

16. Additional Information

• ​Third-Party Links​: Not covered by this Policy; review their privacy terms.
• ​AI Content Disclaimer​: AI-generated designs are for inspiration; verify feasibility with professionals.
• ​User-Generated Content​: Shared designs may be visible to others; by sharing you grant us a license to display/promote them. You retain ownership of your originals.
• ​Automated Decision-Making​: Used for recommendations/fraud detection; no legal or similarly significant effects without human review. You may request human review.

Thank you for trusting Home Guru. If you have questions, contact ​support@wanmeixiaingsu.cn​.